Thursday, 11 March 2010

Don’t just comply. Excel

FDA compliance training has long been viewed by FDA regulated industries as a necessity for doing business.

And so it should.

The FDA are there for a reason – ultimately, to protect the public from harm and to promote responsible and ethical business.

So, if the FDA are acting in the interests of the consumers of FDA regulated goods, then the FDA – from a marketing perspective – represent a number of consumer needs and demands. In this sense then, compliance can be seen as a mandatory element of marketing, namely, ensuring that the goods you produce or sell are fit for their particular purpose.

So if we take compliance training to the next level i.e. above that of the minimum regulatory requirements set by the FDA, we can start to see how this could benefit an organisation in the form of a competitive advantage.

See, those organisations that go above and beyond that required of them by the FDA can boast, perhaps, superior product quality and/or safety – beyond that of their competitors. Thus viewing and approaching FDA compliance, not as an obstacle to merely manoeuvre around, but as an opportunity to excel in the area of safety and responsible/ethical business practice; which will, no doubt, translate to improved customer confidence and, ultimately, greater sales.

In particular, the pharmaceutical industry suffers greatly when new drugs do not reach market due to regulatory issues set by the FDA regarding drug safety and testing. In fact, 83% of all pharmaceutical drugs fail to make it to market due to their inability to satisfy or surpass regulatory requirements at one stage or another.

This costs the industry billions of dollars each year.

If FDA compliance training is used to its full potential however, employees can be trained thoroughly and completely on FDA guidelines – ensuring that potential ‘blockbuster’ drugs have a greater chance of making it to market and that the drugs that are not destined to make it are accurately eliminated at the earliest possible stage of development to help minimise costs.

Cobent’s Learning Management System (LMS) does just this, facilitating regular and relevant FDA compliance training and ensuring that staff are completely up-to-date and ‘in the know’ about all relevant FDA regulations.

The training materials themselves can even be tailored to the specific area in which your organisation operates so that only highly-relevant material is communicated to employees.

So, to find out more about how Cobent’s Learning Management System can help your organisation with FDA compliance training call 888 906 9068 or email us today.